Casino Player Count Service™
WGR's Casino Player Count Service™ has become the standard for measuring relative player count performance within the casino gaming industry. Our player count service is widely used by casinos, as well as by equity analysts who track public gaming companies. WGR's weekly online player count reports are accompanied by a host of powerful, user friendly analytical tools that make it quick and easy for a client casino to monitor the competition. Client casinos can log on to WGR's website and evaluate their competitors using the following performance criteria:
- Casino rankings based on player count volume
- Number of table game and/or slot machine players
- Percent distribution of players
- Gaming capacity inventory for both table games and slot machines
- Percent distribution of market capacity
- Percent of capacity utilized
- User defined market fair share percentages
Fair Share Goal Setting Targets for User Defined Markets
One of the newest and most exciting features of WGR's Casino Player Count
Service™ is fair share goal setting for user defined markets. WGR's
online player count service automatically calculates the number of players
required for a casino to reach a series of fair market share targets
(for example, 100%, 105%, and 110%).
Gaming Capacity Inventories
WGR updates the gaming capacity inventory statistics for the player count
service on a quarterly basis. Client casinos can easily monitor capacity
adjustments for both table games and slot machines for their casino, as well as
for their competitors. WGR's website also provides a capacity trend analysis
feature.
Equity Analysts
Equity analysts use WGR's Casino Player Count Service™ reports
to monitor player counts for individual casinos owned by public companies,
and to track entire market areas. WGR's player count statistics are also given
consideration by equity analysts when forecasting quarterly casino revenues.
An equity research client of WGR has used this player count data to forecast total net revenue within 2% over the past eight quarters across various casino operators.
Data Collection for WGR's Casino Player Count Service™
WGR's field representatives physically count casino players five or more times
per week in 177 casinos located throughout the U.S. and Asia. WGR's current player
count service areas include California, Louisiana, Mississippi, Nevada, New Mexico,
Oklahoma, and Asia.