Wells Gaming Research

Welcome to Wells Gaming Research, a leader in gaming consulting and market research.

Wells Gaming Research (WGR) provides a variety of services to many major gaming companies and properties.

Casino Player Count Service™

WGR's Casino Player Count Service™ keeps client casinos informed about their casino's performance versus each competing casino located in their respective markets. The Casino Player Count Service™ has become the standard for measuring relative market performance in those markets served by WGR.

Revenue Benchmarking

WGR's Revenue Benchmarking service allows casino-versus-market financial comparisons using either state gaming regulatory data or data provided by client casinos. The Revenue Benchmarking service provides powerful tools for tracking and analyzing financial data.

Market and Feasibility Studies

WGR conducts gaming related market research for proprietary internal use and for clients. WGR's President, Richard H. Wells, has over thirty years of experience in conducting financial and market feasibility studies. WGR can track individual casinos, groups of casinos, and casino markets more closely and accurately than any other organization except the state gaming regulatory authorities.

Inventories and Surveys

WGR conducts slot machine and other gaming equipment inventories and surveys. The client selects the casinos to be inventoried and WGR conducts the equipment inventories and does the comparative analysis.

Other Services

For a complete list of WGR's services, please visit our Consulting Services page. For a list of recently completed projects, please visit our Consulting Projects page.